A Case Study In Personal Brand Destruction

Posted by finfan12
April 7, 2008

A minor blogosphere tussle has turned ugly. That’s nothing new; what’s surprising about this particular fight is that one of the participants, Shel Israel, is a well known author and consultant who makes a living advising others on how to avoid the very trap that he fell into himself. In the process Israel has done considerable damage to his personal brand. - TechCrunch

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Comments
Comment by koolkid on April 7, 2008

This is terrible to hear…but I’m sure that he will be able to recover

Comment by Quinn on April 7, 2008

Shell is a very well respected individual in the tech world and I’m sure he will do fine

Comment by BlogRox on April 7, 2008

Lesson learned: dont fight back

Comment by Admin on April 7, 2008

I think the real lesson here is to never take personal attacks and just be nice and receive criticism without going on a rampage…you can fight back, just do it nicely

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