The 30% Rule
I was recently talking with John Chow and he told me about an interesting rule he uses to help insure a variety of different traffic and revenue sources. He called this the 30% rule and told me that no matter what, he tries to never allow one source to earn him more than 30% of his revenue or drive more than 30% of the traffic to his site. Doing so, he insures that if one source stops sending him traffic or revenue, he has a backup plan. This rule has enabled his blog to grow after he was virtually banned from two of his largest traffic sources, Digg and Google. Most blogs would have crippled under these circumstances, but JohnChow.com thrived.
How does he do it? Well, when one traffic source begins to drive more than 30% of the total amount of the traffic he receives, he works to increase the amount of traffic he gets from other sources, remaining diversified. He does the same when he starts to earn a lot from one income source, say AdSense. He looks for other ways to monetize his blog so that if for some reason he gets banned from AdSense, he still has other revenue sources to keep him going. After all, that’s how he grew his site from $2000 monthly revenue to just under $30,000 monthly revenue in just a year.
This is advice that I have also used and recommend that you do as well. If you are relying to heavily on something, look to diversify.
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