Does your Blog have a Slogan?
Every blog needs a focus. This focus can be anything, but without it, your blog most likely won’t succeed. The focus of your blog depends on what type of posts you make. Is your blog a “Strange Gadgets” blog…or a “Tech How-To” blog …. or a “Make Money Online” blog? Without a focus, your blog is all over the place and readers will never know what kind of posts they can expect. If this happens, chances are readers won’t come back.
Now, I hope that most of you have a focus for your blog. However, a problem that arises is that too often, a new reader cannot instantly find what the focus of your blog is. This is often the case for visitors from social media sites like Digg and StumbleUpon. Hence, they come, read the post, don’t take the time to read through other posts because they have no idea what they will be about, and thus leave.
So, what we need to do is quickly and effectively communicate to these readers what your blog’s focus is. The quickest way to do this is through a slogan or a tagline.
A slogan tells readers in a few words hat your blog is all about. If I run a gadget blog that talks about strange new designs, my tagline might be something simple like “Strange Gadgets from around the Globe”. You can spend some time thinking to great a creative and interesting tag line for your blog.
Once you have a tagline, you need to make it visible to readers. This can easily be done by placing it in your blog’s header. If you run Wordpress, they have a spot for “Tagline” under the options menu where you can insert your blog’s slogan. If you have a unique logo, get your designer to place the tagline in the graphic, below the logo.
This way, it is one of the first things the reader sees and they instantly know what your blog is all about. The BlogOnExpo slogan is coming soon. We just have to get it put into our logo.
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