Why You Need to Create Scannable Content
How many of you actually read all the blogs you visit? I doubt you read every word, analyze every detail, and take lots of time to fully understand each post. Instead, you most likely quickly scan over content, looking more in-depth at information you find interesting. Below are a few tips on how to create scannable content and content that people will want to read:
- Break up posts into a bunch of short paragraphs. They just seem more manageable to go through than one long paragraph
- Use lists like this one. Lists are very easy to scan and give you just the information you need.
- A picture says a thousand words. Instead of trying to explain something and rambling on, use a picture.
- Use different media types. Lots of text can be intimidating so mix it up with pictures, videos, widgets, and other interactive communication mediums.
- Last but not least, bold the important part in lists. This is one you want to do sparingly, but in a list, you may want to bold the titles of each section.
Now to get people to actually read the posts, there are two main things you can do. First, create a catchy title that will catch the attention and spark curiosity in your reader base. Secondly, if possible use and interesting picture to draw the reader’s attention.
I suggest that you visit your blog right now, take a look at the posts you have made over the past few days and weeks and see if the are easily scannable.
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