Reach out to the Older Demographic
People over 45 feel left out. This may not be a bad thing; perhaps they feel a certain pride in not being the focus of Internet content. But if this demographic is your audience, you need to make an extra effort to appeal to them, to make it clear that your site is about them and to cater to their needs. - MarketingPilgrim
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I think that you have to reach your target audience - if you reach a younger audience stay focued on ayounger audience