The Evolution of the Press Release

Press releases come in different flavors and serve different purposes. Well-written press releases are far from dead. In fact, when developed strategically, their opportunities, appeal and benefits are only expanding in conjunction with the groups of various influencers and consumers who rely on them for relevant information. - TechCrunch

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Comments

A very insightful post here

Press releases are a great tool…when done right…they cannot sound like an ad

The real problem is people use press releases for non-newsworthy announcmenets

That and for SEO

The problem is that they work for SEO

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