Around the Web in Blogging

Here are today’s links

  1. Twitter is great for driving traffic to your website but if you’re going to tweet your own site in the hope of getting people to come to it then you need to surround it with text that’s going to make people want to click on it. - MassMediaDesign
  2. Dying corporate blogs (hat tip mykl) are completely avoidable, especially if you understand why they often fail and plan accordingly. Here are 5 of the top reasons why business blogs never make it. - TopRankBlog
  3. Tom Duterme, who is in the New Business Development group at Google in Mountain View, was here talking about innovation. Tom’s job is to travel around the world looking for acquisitions for Google, so it was interesting to hear what things he looks for in startups. - RWW
  4. We’ve been hinting at this for awhile, but it’s finally time to spill the beans: Starting next week, we’ll be rolling out AdSense for feeds to a small group of publishers, in anticipation of a full launch to all FeedBurner and AdSense publishers “coming soon”. If you start seeing “Ads by Google” on an ad in a feed somewhere, that’d be us. - Feedburner
  5. Google Inc showed strong growth in its ability to convert Web searches into ads viewed, according to a closely watched industry report quoted by analysts on Thursday, and its shares rose 2.5 percent. - Reuters
  6. There is obviously lots of discussion about copyright around things like music and video on the Internet, but another area that is going to be very important that is only recently getting attention is the ownership of comments. - AlleyInsider
  7. The local search marketplace continues to grow rapidly. Local is growing at a faster percentage rate than general search. Additionally, changes in search patterns show that consumers are becoming better and smarter searchers, moving from simple one- and two-keyword searches to more specific four- and five-keyword searches. - SearchEngineWatch
  8. To celebrate the launch of their new PPC Tools the guys at Distilled are launching a fun PPC competition. - BlogStorm
  9. Google Maps is showing a redesign here, though I don’t know in what occasions it shows and whether it’s experimental or meant to go live for everyone. - GoogleBlogoscoped
  10. This week we’ve got a quick and dirty Whiteboard Friday about how to make use of all of those social media profiles you’ve been building. - SEOMoz

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