Whitepapers
Below, we have created a list of whitepapers and e-books that we have found useful and think you will enjoy.
Enquiro’s White Paper Library
1. The Brand Lift of Search
December 2007 - Using Honda as a test brand, this first-of-its-kind online study conducted by Enquiro and commissioned by Google sought to quantify the branding impact of differing brand listing placements on the search results page. (11 pages - free)
2. Enquiro Eye Tracking Report II: Google, MSN and Yahoo! Compared
November 2006 - This whitepaper from Enquiro examines the question of whether Yahoo and MSN users interact with search results in the same way as Google users. (215 pages - $149.00)
3. Search Engine Results: 2010
August 2007 - What search engines may look like in the future, including personalization, universal search, eye tracking and interviews with leading industry experts. (61 pages - free)
4. B2B Survey 2007
May 2007 - This white paper is a high level overview of how business to business search behavior is influenced by role of the buyer and phase of the buying cycle. (51 pages - free)
5. Marketing to a B2B Technical Buyer
October 2007 - Based on Enquiro’s B2B Survey 2007, this new report identifies one of the major players in business-to-business purchase decisions: the technical buyer. (60 pages - free)
Download Enquiro’s whitepapers
SEOMoz
1. Beginners Guide to SEO (Free)
A great resource for anyone who is just getting started with SEO and would like to get some basic information.
2. Search Engine Factors (Free)
SEO experts weigh in on 103 of the most important factors that help determine your search engine rankings.
3. Viral Marketing and Linkbait on the Web ($29)
This article serves as a guide to creating, launching and promoting linkbait and viral content on the Internet. Covering all aspects of the linkbait genre, the guide explains what constitutes linkbait, who appreciates and spreads it and how it is used for maximum exposure and return.
SEOBook
1. SEOBook - $79
The SEO Book is a 328 page downloadable ebook that is one of the most popular SEO resources ever created. Since 2004, over 10,000 SEO professionals have learned SEO by reading The SEO Book.
Seth Godin
1. Seth Godin’s Idea Virus (Free)
This is one of the most popular E-Books ever created and is written by marketing legend Seth Godin. Its 197 page and free to download. Idea Virus is mainly focused with viral marketing.
2. Incomplete Guide to Blogs and the New Web
Seth Godin’s Incomplete Guide to Blogs and the New Web is a very interesting e-book about blogging that discussed laws of blogging, components of a great blog, and how the blogosphere is divided into “cat blogs”, “boss blogs”, and “viral blogs”.
John Chow
1. Make Money Online with John Chow
The Make Money Online with John Chow e-book is another great resource that is essentially a composition of his best posts from JohnChow.com, his “blogging experiment” that makes over $25,000 a year. JohnChow is a BlogOnExpo speaker.
Over time, we will continue to add resources to this list.
